Chadwick J Miller

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Magnetic Resonance

Decision Making

Top Venues

Journal of the Academy of Marketing Science

This page only lists publications with an associated author ORCID identifier.

Publications

Chadwick J Miller, Daniel C Brannon, Jim Salas, Martha Troncoza
Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers' preferences for premium products. Journal of the Academy of Marketing Science (2021)