Fengyan Cindy Cai

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Top Venues

Journal of the Academy of Marketing Science

This page only lists publications with an associated author ORCID identifier.

Publications

Xiaomeng Fan, Fengyan Cindy Cai, Galen V Bodenhausen
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand. Journal of the Academy of Marketing Science 50 (3) (2022)