Leigh McAlister

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 2

Top Topics

Psychometric Properties

Top Venues

Journal of the Academy of Marketing Science

This page only lists publications with an associated author ORCID identifier.

Publications

Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, Bill Stewart
A taxonomy of marketing organizations. Journal of the Academy of Marketing Science (2022)
Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, Bill Stewart
A taxonomy of marketing organizations. Journal of the Academy of Marketing Science (2022)