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Shameek Sinha
ORCID
Publication Activity (10 Years)
Years Active: 2021-2021
Publications (10 Years): 1
Top Topics
Social Media
Psychometric Properties
Top Venues
Journal of the Academy of Marketing Science
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This page only lists publications with an associated author ORCID identifier.
Publications
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Leigh McAlister
,
Shameek Sinha
A customer portfolio management model that relates company's marketing to its long-term survival.
Journal of the Academy of Marketing Science
(2021)