Stefan Hoffmann

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Psychometric Properties

Virtual Reality

Top Venues

Journal of the Academy of Marketing Science

This page only lists publications with an associated author ORCID identifier.

Publications

Stefan Hoffmann, Tom Joerß, Robert Mai, Payam Akbar
Augmented reality-delivered product information at the point of sale: when information controllability backfires. Journal of the Academy of Marketing Science 50 (4) (2022)