Evaluation outcomes of an alcohol and pregnancy campaign targeting multiple audiences.
Simone PettigrewLeon BoothTahnee McCauslandKelly KenningtonMia MillerJacqueline A BowdenJulia StaffordPublished in: Drug and alcohol review (2022)
Results indicate the campaign was well received by respondents, increased concern about drinking alcohol during pregnancy and positively influenced women's intentions to refrain from drinking while pregnant. Well-designed campaigns on alcohol avoidance during pregnancy can be considered acceptable and effective by target audiences.