Water Utility Communications Can Build Trust During the COVID-19 Pandemic.

Kimberly J Retzlaff

Published in: Journal - American Water Works Association (2020)

In April 2020, AWWA hosted a webinar on how utilities can be a trusted source of information during the COVID-19 pandemic. Following a communications plan and using a spokesperson, water utilities should focus on simple messages that use basic terminology. Utilities should express empathy, focus on facts, and be transparent to build and reinforce public trust during a crisis.

Keyphrases

health information
public health
healthcare
mental health
social media
emergency department
adverse drug