Login / Signup

"I don't trust it, so I don't read it": How do older Australians navigate and search for information about their health and driving?

Benjamin R ChandNadine VeerhuisVictoria Traynor
Published in: Traffic injury prevention (2023)
This study provides important insights for an evidence-based social marketing campaign promoting the "DRIVING AND STAYING INDEPENDENT" resource to older drivers. The findings add to the limited literature on campaigns targeting older adults and may prove valuable for promoting other issues relevant to older adults. Campaigns targeting older drivers should consider selecting clear messages, demonstrating relevance to the audience, using trustworthy sources and selecting channels used by older adults.
Keyphrases
  • physical activity
  • community dwelling
  • middle aged
  • healthcare
  • health information
  • mental health
  • public health
  • cancer therapy
  • systematic review
  • single molecule
  • drug delivery
  • climate change