The effects of Autonomous Sensory Meridian Response (ASMR) videos versus walking tour videos on ASMR experience, positive affect and state relaxation.

Watching ASMR videos induced significantly more characteristic ASMR sensations compared to walking tour videos. Since ASMR videos typically include a simulated interaction of the video protagonist with the viewer and walking tour videos do not, the simulated interaction with the viewer might be one important factor for triggering ASMR. As the ASMR observer type (responder or non-responder) is crucial for benefitting from ASMR videos, future scientific evaluation of ASMR needs to consider this differention when evaluating effects of ASMR on mental heath associated domains.