Digital Global Recruitment for Women's Health Research: Cross-sectional Study.
Erika Marie RodriguezKomal PeerVictoria FruhKaitlyn JamesAnna WilliamsAlexis de Figueiredo VeigaMichael R WinterAmanda A SheaAnn AschengrauKevin James LaneShruthi MahalingaiahPublished in: JMIR formative research (2022)
In-app messages using the menstrual tracking app Clue were the most successful method for recruiting participants from many geographic regions and producing the greatest numbers of started and completed surveys. This study demonstrates the utility of digital recruitment to enroll participants from diverse geographic locations and provides some lessons to avoid technical recruitment errors in future digital recruitment strategies for epidemiological research.