Ecological Momentary Assessment of Alcohol Marketing Exposure, Alcohol Use, and Purchases Among University Students: Prospective Cohort Study.
Min Jin ZhangTzu Tsun LukDaniel Sai Yin HoMan-Ping WangTai Hing LamDerek Yee Tak CheungPublished in: JMIR mHealth and uHealth (2024)
By using EMA, we provided the first evidence for the effect of alcohol marketing exposure on initiating alcohol use and purchase in current-drinking university students. Our findings provide evidence of the regulation of alcohol marketing for the reduction of alcohol use and purchase among young adults.