Turned Upside Down: The Role of New York Patient Experience Leaders During COVID-19.

At the epicenter of the COVID-19 crisis, New York's largest health system, Northwell Health, leveraged leadership and innovation to ensure the health and well-being of patients, families, and employees. During this unprecedented time, the role of patient experience leader constantly morphed and transformed to meet the ever-changing needs of the community and organization. This dedicated group of leaders, supported by the Northwell Corporate Office of Patient & Customer Experience, focused primarily on remotely connecting patients and families, harnessing the power of positivity as a crisis strategy and supporting the emotional health of the frontline staff.