The risk-value trade-off: price and brand information impact consumers' intentions to purchase OTC drugs.

Lisa AufeggerCeline YanarAra DarziColin Bicknell

Published in: Journal of pharmaceutical policy and practice (2021)

Advertisements, including price and brand information, are an important tool to improve consumers' awareness of the availability of different OTC drugs. Practical and theoretical implications are discussed.

Keyphrases

health information
drug induced