Comparing the Efficacy of Targeted and Blast Portal Messaging in Message Opening Rate and Anticoagulation Initiation in Patients With Atrial Fibrillation in the Preventing Preventable Strokes Study II: Prospective Cohort Study.
Alok KapoorParth PatelSoumya ChennupatiDaniel MbusaHammad SadiqSanjeev RampamRobert LeungMegan MillerKevin Rivera VargasPatrick FryMary Martin LoweChristina CatalanoCharles HarrisonJohn Nicholas CatanzaroSybil L CrawfordAnne Marie SmithPublished in: JMIR cardio (2024)
Patients were more responsive in terms of message opening and subsequent anticoagulation initiation with the targeted approach.