Lifting Me Up or Tearing You Down? The Role of Prestige and Dominance in Benign Versus Malicious Envy.

Dominance and prestige are two strategies people use to regulate their social rank within group hierarchies. Despite a growing literature on dominance- and prestige-oriented leaders, little is known about how those strategies operate among people lower in social rank. Four studies tested the hypothesis that, among subordinates, dominance and prestige are associated with high levels of malicious and benign envy, respectively. Individual differences in prestige were positively and independently associated with benign envy, and negatively associated with malicious envy. Individual differences in dominance were positively and independently associated with both malicious and benign envy. Two experiments demonstrated that activating a prestige-oriented mindset (relative to a dominance-oriented mindset) caused people to display higher levels of benign envy. No experimental effects on malicious envy were observed. Theories of prestige and dominance provide a useful framework for understanding ways in which subordinate group members strive for high social rank.