Managing the retail operations in the COVID-19 pandemic: Evidence from Morocco.

Novel coronavirus disease (COVID-19) and resulting lockdowns have contributed to major retail operational disturbances around the globe, forcing retail organizations to manage their operations effectively. The impact can be measured as a black swan event (BSE). Therefore, to understand its impact on retail operations and enhance operational performance, the study attempts to evaluate retail operations and develop a decision-making model for disruptive events in Morocco. The study develops a three-phase evaluation approach. The approach involves fuzzy logic ( to measure the current performance of retail operations ), graph theory ( to develop an exit strategy for retail operations based on different scenarios ), and ANN and random forest-based prediction model with K-cross validation ( to predict customer retention for retail operations ). This methodology is preferred to develop a unique decision-making model for BSE. From the analysis, the current retail performance index has been computed as "Average" level and the graph-theoretic approach highlighted the critical attributes of retail operations. Further, the study identified triggering attributes for customer retention using machine learning-based prediction models (MLBPM) and develops a contactless payment system for customers' safety and hygiene. The framework can be used on a periodic basis to help retail managers to improve their operational performance level for disruptive events.