Health claims made in vape shops: an observational study and content analysis.
Kimberly G WagonerMicah BermanShyanika W RoseEunyoung SongJennifer Cornacchione RossElizabeth G KleinDannielle E KelleyJessica L KingMark WolfsonErin L SutfinPublished in: Tobacco control (2019)
Many vape shops displayed e-cigarette health claims, which are all now FDA prohibited. These claims could mislead consumers and influence behaviour. Findings highlight the need for retailer education, continued surveillance, enforcement specific to advertising and research on consumer perceptions of claims.