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Text Message Analysis Using Machine Learning to Assess Predictors of Engagement With Mobile Health Chronic Disease Prevention Programs: Content Analysis.

Harry KlimisJoel NothmanDi LuChao SunNgai Wah CheungJulie RedfernAravinda ThiagalingamClara Kayei Chow
Published in: JMIR mHealth and uHealth (2021)
ML models enable monitoring and detailed characterization of program messages and participant replies. Outgoing message intent may influence premature program stopping and engagement, although the strength and direction of association appear to vary by program type. Future studies will need to examine whether modifying message characteristics can optimize engagement and whether this leads to behavior change.
Keyphrases
  • quality improvement
  • social media
  • public health
  • current status