Leveraging Big Data to Improve Health Awareness Campaigns: A Novel Evaluation of the Great American Smokeout.
John W AyersJohann Lee WestmaasEric Craig LeasAdrian BentonYunqi ChenMark DredzeBenjamin M AlthousePublished in: JMIR public health and surveillance (2016)
These findings provide actionable intelligence to improve the GASO and model how to rapidly, cost-effectively, and efficiently evaluate hundreds of awareness campaigns, nearly all for the first time.