Guessability of U.S. pharmaceutical pictograms in Iranian prospective users.
Mahnaz SaremiZeinab S ShekaripourSoheila KhodakarimPublished in: Pharmacy practice (2020)
Several USP pictograms fail to be correctly interpreted by Iranian users and need to be redesigned respecting cognitive design features. Interface designers are recommended to incorporate more familiar and concrete elements into their graphics in order to create more meaningful pictorial symbols and to avoid any misinterpretation by the user. Much effective medication use is expected to be achieved by means of this approach, through the improvement of the communication property of pharmaceutical pictograms.
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