Dear Pandemic: A topic modeling analysis of COVID-19 information needs among readers of an online science communication campaign.
Aleksandra M GolosSharath Chandra GuntukuRachael Piltch-LoebLindsey J LeiningerAmanda M SimanekAparna KumarSandra S AlbrechtJennifer Beam DowdMalia JonesAlison M ButtenheimPublished in: PloS one (2023)
Question box submissions represented distinct themes that varied in prominence over time. Dear Pandemic's readers sought information that would not only clarify novel scientific concepts, but would also be timely and practical to their personal lives. Our question box format and topic modeling approach offers science communicators a robust methodology for tracking, understanding, and responding to the information needs of online audiences.