Relative increases in direct-to-consumer menthol ads following 2020 FDA guidance on flavoured e-cigarettes.

Elizabeth K DoKatie O'ConnorMegan C DiazBarbara A SchilloJennifer M KreslakeElizabeth C Hair

Published in: Tobacco control (2022)

The 2020 FDA flavour guidance was followed by an increased proportion of direct-to-consumer email advertisements of menthol-flavoured e-cigarette products.

Keyphrases

smoking cessation
health information
replacement therapy