Young Adult Utilization of a Smoking Cessation Website: An Observational Study Comparing Young and Older Adult Patterns of Use.
Jennifer CantrellVinu IlakkuvanAmanda L GrahamAmanda RichardsonHaijun XiaoRobin J MermelsteinSusan J CurryAmy K SporerDonna M VallonePublished in: JMIR research protocols (2016)
Results point to important areas of inquiry for future research and development efforts. Research should focus on enhancing demand and increasing engagement among younger adults and men, examining strategies for capitalizing on young adult developmental needs, and increasing utilization of effective site features among diverse young adult users.