Predictors of User Engagement With Facebook Posts Generated by a National Sample of Lesbian, Gay, Bisexual, Transgender, and Queer Community Centers in the United States: Content Analysis.
William C GoedellHarry JinCassandra Sutten CoatsAdedotun OgunbajoArjee Javellana RestarPublished in: JMIR public health and surveillance (2020)
The results of this study provide support for the use of Facebook to extend the reach of LGBTQ community centers and highlight multiple factors that can be leveraged to optimize engagement.