Effect of e-cigarette advertisement themes on hypothetical e-cigarette purchasing in price-responsive adolescents.
Andrew J BarnesRose S BonoAlyssa K RudyCosima HoetgerNicole E NicksicCaroline O CobbPublished in: Addiction (Abingdon, England) (2020)
E-cigarette advertising exposure may increase reported likelihood of purchasing e-cigarettes, with effects differing by advertisement content. People- and product use-themed e-cigarette advertisements increased reported likelihood of purchasing in price-responsive adolescents.