Identifying Effective Components of a Social Marketing Campaign to Improve Engagement With Express Sexual Health Services Among Gay, Bisexual, and Other Men Who Have Sex With Men: Case Study.

Laura C Chambers Yelena Malyuta William C Goedell Philip A Chan Cassandra Sutten Coats Ken Allen Amy S Nunn

Published in: JMIR public health and surveillance (2024)

Campaigns using the Google Search platform may yield the greatest return on investment for engaging MSM in HIV/STI services at community health clinics. Future studies are needed to measure clinical outcomes among those who present to the clinic for services after viewing campaign advertisements and to compare the return on investment with use of social marketing campaigns relative to other approaches.

Keyphrases

men who have sex with men
hiv testing
hiv positive
primary care
mental health
healthcare
social media
high throughput
current status
hiv infected
case control
antiretroviral therapy
hepatitis c virus
single cell
affordable care act