Shifts in preference for Natural American Spirit and associated belief that one's own cigarette brand might be less harmful than other brands: results from Waves 1-4 of the Population Assessment of Tobacco and Health (PATH) Study (2013-2018).
Jennifer L PearsonOllie GanzPamela Ohman-StricklandMeghan E MoreanPublished in: Tobacco control (2021)
Both brand popularity and concentration of brand-related harm perceptions are important for understanding population impact of changes in cigarette marketing.