Assessing factors influencing students' perceptions towards animal species conservation.

We found that the perception directed towards wild vertebrates varies according to the gender, age, income and study area of the students, in addition to the taxon considered. Finally, our results indicate that negative perceptions should be taken into account in environmental education efforts, educational policies and in planning fauna conservation plans which should incorporate the most diverse audiences, and not only encompass charismatic species but extend to animals that arouse great aversion from the part of people.