Occupy the semantic space! Opening up the language of better regulation.

Policy agendas are often cast in semantic constructions that portray them as universally desirable outcomes. These semantic constructions protect and reinforce the power of dominant coalitions and make it hard to pursue alternatives. The semantic space is entirely occupied by the dominant concepts. At the same time, within the dominant coalition, ideational conflict is muted by decontesting concepts. Drawing on political theory, I show the presence of this double act of reducing the semantic space and decontesting concepts with the case of 'better regulation'. Then I briefly extend the argument to other terms such as policy coherence, agile governance, smart cities and social value judgements. The critical discussion of the implications of dominant language brings in transparency, allows other coalitions to articulate their vision in a discursive level-playing-field, and offers citizens the possibility to discuss what is really 'better' and 'for whom'.