Are different motivations and social capital score associated with return behaviour among Brazilian voluntary non-remunerated blood donors?
Fernanda G M D EstradaClaudia Di Lorenzo OliveiraEster Cerdeira SabinoBrian S CusterThelma T GonçalezEdward L MurphyDahra TelesAlfredo MendroneSteven S WitkinCesar de Almeida-NetoPublished in: Transfusion medicine (Oxford, England) (2020)
The likelihood to return for a subsequent blood donation is dependent upon characteristics of individual donors and also varies in different regions of Brazil. However, social capital was not associated with the likelihood of return behaviour. A better understanding of altruistic categories and appeals may help to improve donor recruitment and retention.