Vaccination invitations sent by warm and competent medical professionals disclosing risks and benefits increase trust and booking intention and reduce inequalities between ethnic groups.

Marie JuanchichClaire M OakleyHazel SayerDawn Liu HolfordWändi Bruine de BruinCara BookerTim ChadbornGaëlle Vallee-TourangeauReed M WoodMiroslav Sirota

Published in: Health psychology : official journal of the Division of Health Psychology, American Psychological Association (2024)

Our research demonstrates the positive impact of outlining the benefits and disclosing the risks of COVID vaccines in vaccination invitation messages. Having a warm and competent medical professional source can also increase trust, especially where the message is limited in scope. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Keyphrases

healthcare
coronavirus disease
human health
sars cov
health information
emergency department
adverse drug
social media
respiratory syndrome coronavirus