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How attributions of coproduction motives shape customer relationships over time.

Pascal GüntürkünTill HaumannLaura Marie Edinger-SchonsJan Wieseke
Published in: Journal of the Academy of Marketing Science (2023)
The online version contains supplementary material available at 10.1007/s11747-022-00910-6.
Keyphrases
  • psychometric properties
  • health information
  • social media
  • healthcare