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How attributions of coproduction motives shape customer relationships over time.
Pascal Güntürkün
Till Haumann
Laura Marie Edinger-Schons
Jan Wieseke
Published in:
Journal of the Academy of Marketing Science (2023)
The online version contains supplementary material available at 10.1007/s11747-022-00910-6.
Keyphrases
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psychometric properties
health information
social media
healthcare