Are Australian regulatory codes adequate in scope to protect youth from alcohol advertising?
Michelle I JongenelisHannah PierceDanica KericJulia StaffordGregory JongenelisSimone PettigrewPublished in: Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals (2020)
An analysis of 628 unique alcohol advertisements found that the vast majority were in violation of the AARB Code's youth-related provisions whereas substantially fewer were in violation of the ABAC, supporting arguments that self-regulation is an ineffective means of protecting youth from alcohol advertising.