Despite the potential benefits of anaerobic digestion in the context of climate change and the need to move towards energy transition, there is a lot of resistance to biogas projects. Using a contingent valuation method, we test the extent to which the socio-economic characteristics of populations influence the environmental effort that people are willing to make for the deployment of biogas in a French region. Our results show that young people and people familiar with the biogas process are more inclined to develop biogas. We also highlight that the educational and location aspects should not be neglected in order to increase environmental effort and promote the adoption and development of biogas.