Analysis of the demand for pet insurance among uninsured pet owners in the United States.
Leslie J Verteramo ChiuJie LiGuillaume LhermieCasey CazerPublished in: The Veterinary record (2021)
Our results suggest that providing pet owners' information about the costs and likelihood of disease can increase their willingness to pay for pet insurance. Coverage of preventive care was the most valuable feature in pet insurance among those presented to dog owners.