Market segmentation tools provide insights into demographic variations in bowel cancer screening uptake.
Lucy GavensLeila WhiteleyAgnes BelencsakJane CarelessShirley DevineNicola RichmondAndrew MuirheadPublished in: Journal of epidemiology and community health (2019)
Segmentation tools offer an effective way to generate novel insights into bowel cancer screening uptake and develop tailored strategies for working with identified communities to increase participation.