Integrating Self-Report and Psychophysiological Measures in Waterpipe Tobacco Message Testing: A Novel Application of Multi-Attribute Decision Modeling.
Elise M StevensAndrea C VillantiGlenn LeshnerTheodore L WagenerBrittney Keller-HamiltonDarren MaysPublished in: International journal of environmental research and public health (2021)
Results showed that the self-report and psychophysiological data did not always have the same ranking and differed based on weighting of the two methods. These findings highlight the need to formatively test messages using multiple methods and use an integrated approach when selecting content.