Factors Influencing Energy Drink Consumption in Participants and Viewers of Extreme Sports.
Conrad A GoodhewTracy L PerryNancy Jane RehrerPublished in: Journal of nutrition and metabolism (2020)
A large proportion of extreme sport enthusiasts regularly consume energy drinks, especially younger adults. Extreme sport viewing, where energy drink sponsorship is common, appears to increase their consumption, even if not considered advertising by the viewers themselves.
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