Reducing touching eyes, nose and mouth ('T-zone') to reduce the spread of infectious disease: A prospective study of motivational, volitional and non-reflective predictors.
Mackenzie WilsonZachary M van AllenJeremy M GrimshawJamie C BrehautAudrey DurandJean-François LalondeDouglas G ManuelSusan MichieRobert J WestJustin PresseauPublished in: British journal of health psychology (2023)
Findings suggest that focusing on reflective processes may increase intention to reduce 'T-zone' touching, while reducing actual 'T-zone' touching may require strategies that address the automatic nature of this behaviour.