Implementation of Cigarette Plain Packaging: Triadic Reactions of Consumers, State Officials, and Tobacco Companies-The Case of Saudi Arabia.
Marwah M HassounahAbdulmohsen Hamdan Al-ZalabaniMohammed D AlAhmariAfraa A MurrikyAnwar M MakeenAbdullah M M AlanaziPublished in: International journal of environmental research and public health (2020)
This case points at a need for risk communication training, possible tobacco industry manipulation, and a need to gain consumer trust with evidence-based messaging techniques. The case of cigarette plain packaging adoption in Saudi Arabia serves as an example to other countries of potential consumer interaction, tobacco industry interference, and state official counter-reactions.