Effects of Narrative Messages on Key COVID-19 Protective Responses: Findings From a Randomized Online Experiment.

Irina A Iles Anna GaysynskyWen-Ying Sylvia Chou

Published in: American journal of health promotion : AJHP (2022)

Narratives are a promising communication strategy, particularly for topics where views are not entrenched and among individuals who are more resistant to recommendations.

Keyphrases

coronavirus disease
sars cov
social media
health information
clinical practice
respiratory syndrome coronavirus
healthcare