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Recruitment of a Diverse Community-based Older Adult Cohort for a Longitudinal Aging Study: The 15104 Seniors Project.

Erin JacobsenHeather LucasCatherine MoranReverend Gloria DixonMary Ganguli
Published in: Alzheimer disease and associated disorders (2024)
We have had some success in building relationships and trust with the local community, enrolling Black study participants in a proportion equal to their representation in the target community using a variety of recruitment methods. Patience, immersion in the community, and partnerships with key community members alongside traditional advertisements, and the utilization of study participants as recruiters are critical to designing optimal, targeted, recruitment strategies.
Keyphrases
  • healthcare
  • mental health
  • public health
  • drug delivery
  • quality improvement
  • social media