An International Study of the Ability and Cost-Effectiveness of Advertising Methods to Facilitate Study Participant Self-Enrolment Into a Pilot Pharmacovigilance Study During Early Pregnancy.
Jonathan Luke RichardsonSally StephensSimon Hugh Lynton ThomasAnna Jamry-DziurlaLolkje de Jong-van den BergPriscilla Zetstra-van der WoudeMaja LaursenValerie HlivaShahrul Mt-IsaAlison BourkeNancy A DreyerStella C F BlackburnPublished in: JMIR public health and surveillance (2016)
Recruitment of a pregnant cohort using direct-to-participant advertisement methods is feasible, but the total costs incurred are not insubstantial. Future research is needed to identify advertising strategies capable of recruiting large numbers of demographically representative pregnant women, preferentially in early pregnancy.