Tobacco industry targeting of health-conscious youth with 'lighter' cigarettes: the case of Singapore.
Yvette van der EijkGrace Ping Ping TanPublished in: Tobacco control (2020)
The differentiation of 'lighter' cigarettes remains an important marketing tool for tobacco companies amidst Singapore's strict regulations. Legislation to remove all remaining avenues for tobacco companies to make harm reduction claims on their products, explicit or implicit, coupled with improving health literacy and exposing industry deception, could help to further bring down smoking prevalence in Singapore.