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Neural correlates of chocolate brand preference: A functional MRI study.

Senal PeirisMichael J TobiaAndrew SmithEmily GrunRommy ElyanPaul J EslingerQing X YangPrasanna R Karunanayaka
Published in: Journal of neuroimaging : official journal of the American Society of Neuroimaging (2024)
The choices for branded chocolate products are driven by higher subjective reward ratings and lower neural processing demands.
Keyphrases
  • magnetic resonance imaging
  • contrast enhanced
  • magnetic resonance
  • computed tomography
  • diffusion weighted imaging