Monitoring the Official YouTube Channels of E-Cigarette Companies: A Thematic Analysis.
Scott I DonaldsonAllison DormaneshCindy PerezMuhammad O ZafferAnuja MajmundarJennifer B UngerJon-Patrick AllemPublished in: Health education & behavior : the official publication of the Society for Public Health Education (2023)
Videos from the official YouTube channels of seven e-cigarette companies often focused on branding and user experience but rarely mentioned cessation. While videos about cessation were rare, they received the second highest mean number of dislikes. Future research should assess the impact of exposure to e-cigarette-related content on YouTube and e-cigarette-related attitudes and behaviors.