Content analysis of on-package formula labelling in Great Britain: use of marketing messages on first infant, follow-on, growing-up and specialist formula.

Rana E ConwaySara EsserAndrea D SmithAndrew SteptoeClare Llewellyn

Published in: Public health nutrition (2023)

Text and images considered non-permitted according to DHSC guidance for implementing Breast Milk Substitute (BMS) legislation were widespread on formula products available in GB. As terms such as 'similarity' are not defined in BMS legislation it was unclear if breaches had occurred. Findings support the WHO call for loopholes in domestic legislation to be closed as a matter of urgency.

Keyphrases

human milk
palliative care
deep learning
low birth weight
convolutional neural network
optical coherence tomography
quality improvement
preterm infants