The Behavioral Economics of Alcohol Demand in French and American University Students.
Margaret P MartinettiRebecca L CaughronHanna L BermanJudith AndréMichel B C SokolowskiShaun WileyMickaël NaassilaPublished in: Alcoholism, clinical and experimental research (2019)
Low-cost alcohol is associated with increased alcohol consumption in both French and U.S. university students, and concurrent availability of a nonalcoholic beverage within the APT both reduces alcohol demand and demonstrates behavioral economic substitutability. These findings will inform future studies investigating behavioral and environmental factors underlying transcultural differences and specific prevention efforts.