Rural reinvestment: A path forward to addressing geographic health inequities.

The Centers for Disease Control and Prevention (CDC) produced two reports, in 2017 and 2021, highlighting rural inequities across the five leading causes of death. These reports were pivotal in bringing attention to geographic disparities in preventable deaths. The 2024 update provides similar focus and attention and shows concerning trends over time, given that inequities have increased significantly across four of the five leading causes of death. The purpose of this commentary is to highlight these ongoing health inequities and create dialogue among public health professionals as to how we regain trust and work collaboratively with rural communities to address these ongoing and growing challenges.