The impact of celebrity influence and national media coverage on users of an alcohol reduction app: a natural experiment.
Claire GarnettOlga PerskiEmma BeardSusan MichieRobert WestJamie BrownPublished in: BMC public health (2021)
Celebrity influence leading to national media coverage in the UK of the Drink Less app was associated with more people downloading the app who were male, older and engaged with the app; and did not appear to impact employment inequality.